Brand new bookmakers do not appear in Britain as often as they used to. Regulation is tighter, compliance is expensive, and most launches now come from experienced operators rather than true start-ups. Casino brands adding a sportsbook, exchanges building a fixed-odds side and familiar names launching new products make up most of the list. Here are the newer UK betting sites worth knowing about, what they offer new customers and who each one suits, alongside the established bookmakers they are up against.
18+ | New customers only | T&Cs apply | GambleAware.org
How we decide what counts as a new betting site
To appear here, a bookmaker has to meet at least one of these tests:
- it has opened its UK sportsbook recently
- it is a casino or lottery brand that has added sports betting
- it is a new product from an existing licence holder, such as a prediction market or app-only sportsbook
- it has publicly signalled a UK launch and is close to going live
Every live site below trades under a UK Gambling Commission licence, either its own or an approved white-label arrangement. A white-label brand uses another company’s licence, so the licence holder’s name is the one on the Commission’s register.
New UK betting sites at a glance
- 247bet: a traditional sportsbook with a 100% deposit match
- easyBet: yes or no Predictions markets plus an exchange
- Lottoland Sports: a lottery brand with an acca and Bet Builder focus
- SBK: an app-first sportsbook from the Smarkets team
- Dream Vegas Sports and Casimba Sports: casino brands with a simple free bet
- Grand Ivy Sports: a sportsbook from the Grand Ivy casino brand
- BestOdds: a bookmaker from an odds-comparison background
- 7Bet, MogoBet and Virgin Bet: further options with bet-and-get offers
- Launching soon: BetWright, London.bet and PlanetSportBet
Newest betting sites compared: offers and terms
| New bookmaker | Welcome offer | Key terms | Promo Code | Best for |
|---|---|---|---|---|
| 247bet | 100% match up to £50 | Min deposit £20; opt in; odds 1.75+; 5x wagering (bonus + deposit) | None needed | Patient bettors happy with wagering |
| easyBet | Bet £20, Get £30 | First £20 bet on a Predictions market at max 80% (1.25); must settle | YES30 | Prediction market curious |
| Lottoland Sports | Bet £10, Get £10 | £10+ on an acca or Bet Builder (2+ selections) at 3/1 (4.00)+; no cash out | None needed | Acca fans |
| SBK | Bet £10, Get £40 in Free Bets | £10 at 3.0 (2/1)+; £5 tokens needing 4+ legs | None needed | Multiples |
| Dream Vegas Sports | Bet £10, Get £10 | Min deposit £20; £10 single at 2.00+; free bet expires after 7 days | None needed | Casual football |
| Casimba Sports | Bet £10, Get £10 | Min deposit £20; £10 single at 2.00+; winnings paid as cash | None needed | Casino players |
| 7Bet | Bet £10, Get £30 | First deposit £10+; £10 single at 2.00+; 3 x £10 Bonus Bets | 7BETWO | Singles, accas and Bet Builders |
| MogoBet | Bet £10, Get £30 | £30 free bet at 1.5+; 1x wagering on winnings; max conversion £200 | None needed | Low-odds singles |
| Virgin Bet | Bet £10, Get £30 | £10 at 1.5+ settled within 14 days; £20 sportsbook + £10 Bet Builder | None needed | Bet Builder fans |
| BestOdds | £10 in free bets | £10+ at Evens (2.00)+; 2 x £5 free bets, each expiring after 24 hours | None needed | Price-focused punters |
| Grand Ivy Sports | No sports welcome bonus | n/a | n/a | Grand Ivy casino customers |
18+ | New customers only | T&Cs apply | GambleAware.org
New UK sportsbooks reviewed
247bet: a conventional bookmaker with a deposit match
Licence: White Hat Gaming Limited, UKGC account 52894 | Launched by: Casimba Gaming
247bet is one of the newest sportsbooks in Britain and deliberately avoids gimmicks. The layout is a familiar bookmaker one, with Bet Builders on football, basketball, baseball, ice hockey and American football, an acca boost on three-leg accumulators and above, and early payouts on match-winner markets across six sports. Live chat runs 24/7.
The welcome offer is a 100% match bonus up to £50 on a first deposit of £20 or more, selected from the cashier. Bonus funds work on sports bets at 3/4 (1.75) or bigger, excluding virtuals, boosted odds, handicap and draw no bet markets, and carry 5x wagering on bonus plus deposit. Cash out voids the bonus bet.
Strong sides: clear market layout, a deposit match that rewards larger first deposits, 24/7 chat.
Where it falls short: a Trustpilot score of 1.6, with recurring complaints about withdrawals and checks; no Best Odds Guaranteed on racing.
easyBet: Predictions markets and an exchange
Licence: Triplebet Limited, UKGC account 39504 | Part of: the easyGroup family of brands
easyBet sits outside the usual bookmaker mould. It runs two products: easyBet Predictions, where you take a yes or no position on an outcome priced as a percentage, and an exchange that shares liquidity with its sister brand Matchbook. Separate apps are available for each on iOS and Android.
New customers who register with Promo Code YES30 and place a first £20 bet on a Predictions market, at a price no higher than 80% (decimal 1.25), receive £30 in free bets once it settles. First deposits by Skrill, Neteller or Paysafecard are excluded.
Strong sides: a genuinely different product, exchange prices, a small qualifying stake.
Where it falls short: a learning curve for anyone used to fixed odds; few app ratings so far.
Dream Vegas Sports: a casino brand with a simple free bet
Dream Vegas Sports extends the Dream Vegas casino brand to sport, aimed at players who already know the name from slots and live dealer games. It concentrates on mainstream football rather than trying to match the depth of the big bookmakers, and the mobile layout follows the casino’s clean design.
The offer is Bet £10, Get £10. Deposit at least £20, select the offer in the cashier and place a £10 single at odds of 2.00 or bigger. The £10 free bet arrives when the qualifying bet settles, can be used on any sports market in one go and expires after seven days. Winnings are paid as cash and the free bet stake is not returned.
Strong sides: an easy-to-follow offer with no wagering on winnings, football focus, clean mobile layout.
Where it falls short: limited niche markets; the £20 deposit is higher than the £10 stake needed.
Casimba Sports
Casimba Sports runs the same Bet £10, Get £10 structure as Dream Vegas: a £20 minimum deposit, a £10 single at 2.00 or bigger and a £10 free bet usable on any sports market within seven days, with winnings paid as cash. It suits Casimba casino customers who want an occasional football bet without opening a new account elsewhere.
Lottoland Sports: accas for lottery players
Licence: EU Lotto Limited, UKGC account 38991
Lottoland Sports is best seen as an addition to the lottery site rather than a full challenger brand. Its emphasis is on accumulators and Bet Builders, with Bet Builder markets on football, American football, basketball and ice hockey, and a weekly Bet Club that rewards regular acca players with free bets.
New sports customers who deposit £10 or more, opt in and bet £10 on an acca or Bet Builder with two or more selections at 3/1 (4.00) or bigger receive a £10 acca or Bet Builder free bet. It must be completed within seven days of claiming, and there is no cash out on the qualifying bet.
Strong sides: simple acca offer, lotto and sport in one account, 24/7 chat.
Where it falls short: limited live betting depth; not designed for frequent sports punters.
SBK: an app-first sportsbook from an exchange team
SBK is the fixed-odds sportsbook from the people behind Smarkets, and both trade under Smarkets (Malta) Limited, UKGC account 39173. The app is clean and the pitch is about fair pricing rather than flashy specials. Its offer is Bet £10, Get £40 in Free Bets on a qualifying bet at 3.0 (2/1) or bigger, paid as £5 tokens that each need four or more legs. Existing Smarkets Exchange users are not eligible.
7Bet, MogoBet and Virgin Bet
7Bet offers Bet £10, Get £30 with Promo Code 7BETWO. After a first deposit of £10 or more and a £10 single at 1/1 (2.00) or bigger, you get three £10 Bonus Bets: one for a single, one for a Bet Builder and one for an accumulator, the last two at total odds of 3/1 or bigger. Each expires seven days after crediting, and cash out is not available on them.
MogoBet gives a one-off £30 free bet at 1.5 or bigger after £10 of qualifying bets. Winnings must be wagered once, are capped at £200 when converted, and Skrill and Neteller deposits are excluded. MogoBet is part of a network of sites, and you can claim only one sports welcome bonus across it.
Virgin Bet pays £30 in free bets for a £10 bet at 1.5 or bigger that settles within 14 days of sign-up: £20 to use on the sportsbook and £10 on Bet Builders, each valid for seven days.
BestOdds and Grand Ivy Sports
BestOdds grew out of an odds-focused background, and its offer is modest: a £10 or bigger bet at Evens (2.00) unlocks two £5 free bets, the second arriving 24 hours after the first. Each free bet expires 24 hours after it lands, so you need to use them quickly. Maximum payouts apply.
Grand Ivy Sports has added a sportsbook to the Grand Ivy casino brand but currently runs no sports welcome bonus. It suits existing Grand Ivy customers more than anyone chasing a sign-up offer.
Also on our radar
PricedUp.bet, Puntit and Betnero have all positioned themselves as lean or casino-first alternatives to the big names, and each is worth a look if you want something away from the high-street brands. Check the terms on the site before you sign up.
New bookmakers launching soon
Three brands are preparing to go live. Their welcome offers are still to be confirmed, so treat them as ones to watch rather than ones to join.
| Bookmaker | Status | Welcome offer |
|---|---|---|
| BetWright | Launching soon | Offer to be confirmed |
| London.bet | Launching soon | Offer to be confirmed |
| PlanetSportBet | Launching soon | Offer to be confirmed |
Should you choose a new bookmaker or an established one?
New sites tend to compete on simplicity and a cleaner app rather than on headline bonus size. The biggest offers still come from the established names: Betfred pays £50 in free bets for a £10 bet, and Spreadex pays £60 across fixed odds and spread bets. Where newer sites can win is on the shape of the offer. A deposit match like 247bet’s rewards a larger first deposit, while a single £10 free bet from Dream Vegas or Casimba is easy to understand and use.
A sensible approach is to keep one established account and treat a new site as a second option for its specific strengths.
Are new betting sites safe?
They are, provided they hold a UK Gambling Commission licence. You can check any brand on the Commission’s public register by searching the licence holder’s name or account number, which every UK-licensed site must show in its footer. A licence means the operator must tell you how customer funds are protected, verify your age and identity, and offer safer gambling tools.
Be wary of any site that cannot show a UK licence, pushes you towards crypto deposits or advertises bonuses far above anything a licensed bookmaker could offer. Commission rules cap wagering on any bonus at 10 times, so a higher figure is a warning sign.
Safer gambling with a new account
Opening a new account is the best moment to set limits. Every UK-licensed site must offer deposit limits, time-outs, reality checks and self-exclusion. GAMSTOP lets you block every UK-licensed betting site and app at once. For free, confidential support, visit GambleAware.org or call the National Gambling Helpline on 0808 8020 133, available 24 hours a day.
New betting sites: frequently asked questions
What is the newest betting site in the UK?
247bet is among the newest full sportsbooks, and BetWright, London.bet and PlanetSportBet are preparing to launch. easyBet’s Predictions product is one of the newest betting formats on the UK market.
Are new betting sites legal in the UK?
Yes, if they hold a UK Gambling Commission licence or trade under an approved white-label arrangement. Check the licence holder’s name in the site footer against the Commission’s public register.
Do new bookmakers offer bigger bonuses?
Not usually. Rules now favour clear, modest offers, and established bookmakers such as Betfred and Spreadex still run some of the largest. New sites more often compete on simplicity.
Which new betting site has the best welcome offer?
It depends on how you bet. 247bet’s 100% match up to £50 suits a larger first deposit, SBK’s £40 suits multiples fans, and Dream Vegas or Casimba suit anyone who wants one straightforward £10 free bet.
Which new betting site is best for football?
Dream Vegas Sports and 247bet both concentrate on mainstream football markets, and 247bet adds Bet Builders and early payouts. Lottoland Sports is better for football accas.
Do I need a Promo Code for a new betting site?
Most of the newer sites here need no code. easyBet uses YES30 and 7Bet uses 7BETWO.
What is a white-label betting site?
A brand that runs on another company’s licence and platform. 247bet, for example, trades under White Hat Gaming Limited’s licence. It is a common and legitimate arrangement.
Can I join a new bookmaker if I already have accounts elsewhere?
Yes. Welcome offers apply to new customers of that brand, so accounts at other bookmakers do not matter. Sister brands can be different: SBK excludes existing Smarkets Exchange users, and some networks allow only one welcome bonus across all their sites.
Related guides
18+ | New customers only | T&Cs apply | GambleAware.org
