New betting sites don’t appear in the UK as often as they used to. Regulation is tighter, compliance costs are higher, and most launches today come from experienced operators rather than true startups. Still, 2024 and 2025 saw a small but notable wave of new and newly restructured sportsbooks, with more than 5 new online bookies confirmed for 2026.
These are new sites and apps for online sports betting in the UK expected in 2026: DreamVegas Sport, Grand Ivy Bet and BestOdds (already live).
In this guide, we show the latest UK betting sites, explain which genuinely new bookies you should try, affiliate-led brands that have converted into online bookmakers, and gaming platforms expanding into sports betting for the first time (Lottoland etc.).
How we define “new” betting sites
For inclusion here, a betting site must meet at least one of the following:
- Launched in the UK in 2024 or 2025
- Newly licensed under the UK Gambling Commission
- Converted from a media or affiliate platform into a bookmaker
- Publicly confirmed for launch in 2026
All new online betting brands listed either hold a UKGC licence or are operating under an approved white-label arrangement.
2026 LIST: New UK Betting Sites at a Glance
- Dream Vegas Sports – New betting hand with a matched bonus
- 247bet
- Lottoland Sports – New site focused on accumulators and Bet Builders
- easyBet – Exchange-style betting
- BestOdds Bookmaker – Converted from an odds-focused affiliate platform
- PricedUp.bet
- Puntit
- Betnero
- Newest Grand Ivy Sports – Confirmed UK launch planned for 2026
Not all of these are trying to compete with established bookmakers head-on. Several are intentionally simpler, more focused products, which is increasingly common in the UK market.
Newest Betting Sites for UK Players & Offers 2026
| New Site | UK Betting Bonus | Free Bet Terms |
|---|---|---|
| 247Bet | 100% Bonus up to £50 | 18+; New players; Opt-in req; Min deposit £20; 100% match up to £50; Use on sports at odds 1.75+; Excl. virtuals, boosted odds, handicap, & draw no bet; 5x wagering (Bonus + Deposit) within 30 days. |
| Dream Vegas | 100% Bonus up to £30 | 18+; New players; Opt-in req; Min deposit £20; 100% match up to £30; Use on sports at odds 1.75+; Excl. virtuals, boosted odds, handicap, & draw no bet; 5x wagering (Bonus) within 30 days. |
| MogoBet | Bet £10, Get £30 Free Bet | 18+; New players; Min £10 qualifying bets; Stake not returned; One-time stake of £30 at min odds 1.5; 1x wagering on winnings from real balance first; Max conversion £200; Valid 7 days; Excl. Skrill/Neteller. |
| easyBet | Bet £20, Get £20 | 18+; New players; Place & settle £20 on markets at odds 2.0+; Must bet on at least 2 different sporting events to qualify; Singles, multiples, & Bet Builders allowed; Must settle before promo end date. |
| Virgin Bet | Bet £10, Get £30 Bonus Bets | 18+; New members; £10+ bet on sports at 1.5+ odds; £30 split as 2x£10 sportsbook + 1x£10 Bet Builder; 7-day expiry; Stake not returned; PayPal excl. for 1st deposit. |
| High Bet | Bet £10, Get £30 Free Bets | 18+; New players; £10 min dep/stake at odds 2.0+; £30 split as 1x£10 Horse Racing, 1x£10 Football Acca, & 1x£10 Basketball Acca; 3-day expiry; Debit Card only. |
| 7Bet | Bet £10, Get £10 Free Bet | 18+; New players; Code WFB10; Min £10 deposit; Place £10 bet at odds 2.0+; Free bet valid 5 days; Max win £100; Stake not returned; Skrill/Neteller excluded. |
| Winissimo | Bet £10, £10 Free Bet | 18+; New players; Min £10 deposit & stake; Min odds 1.5; 1x wagering on winnings; Max conversion £200; Valid 7 days; Skrill/Neteller excluded. |
| Dabble | Bet £10, Get £10 Free Bet | 18+; New players; App only; £10 min stake at odds 1.5+; Free bet credited on settlement; 1x wagering; 7-day expiry; Stake not returned. |
New UK Online Sites For Sports Betting Reviewed
247bet
Owner: Independent UK-licensed operator
UK launch: 2025
247bet entered the UK market as a traditional site for sports bets, deliberately avoiding experimental features or social betting mechanics. The internet betting platform offers a familiar bookmaker layout, mainstream sports coverage, and a conventional matched-deposit welcome offer.
Its strongest point is clarity. Markets, odds, and promotions are presented without unnecessary complexity, making it suitable for bettors who already understand wagering requirements and just want a reliable place to bet.
Strong sides
- Clear bonus terms
- Familiar sportsbook layout
- Good coverage of popular sports
Where it falls short
- No standout innovation
- Less appealing to casual or bonus-driven users
easyBet
Owner: Triplebet Limited (Matchbook-linked operator)
UK presence: Active since 2024, still niche
easyBet sits slightly outside the mainstream bookmaker category. The newest betting UK platform blends sportsbook and exchange-style mechanics, appealing to bettors who care more about pricing and flexibility than promotions.
Rather than pushing headline bonuses, new easyBet leans on market access and varied bet structures. This makes it a better fit for experienced bettors who understand odds movement and want alternatives to traditional fixed-odds books.
Strong sides
- Flexible betting formats
- Exchange-style influence
- Appeals to value-driven bettors
Where it falls short
- Steeper learning curve
- Less beginner-friendly UX
Dream Vegas Sports
Owner: Backed by the Dream Vegas Group (casino-led operator)
UK launch: Sportsbook added mid-2025
Dream Vegas Sports is the latest UK betting extension of the Dream Vegas casino brand, built for sports players who already recognise the name from slots and live dealer games. Rather than trying to compete with high-liquidity bookmakers, the new bettig platform focuses on core UK sports markets, with football clearly prioritised.
The sportsbook keeps things simple: pre-match football, mainstream leagues, and a mobile layout that mirrors the casino’s clean design. There’s no attempt to over-engineer features, which will appeal to recreational bettors who want speed and familiarity over depth.
Strong sides
- Good football markets
- Clean mobile UX
- Clearly structured welcome bonus
Where it falls short
- Limited niche markets
Lottoland Sports
Owner: Lottoland Group (international lottery operator)
UK sportsbook expansion: Gradual rollout, not a full relaunch
New Lottoland Sports is best viewed as an add-on online sports betting website rather than a full challenger brand. Originally built around lottery betting, the sports section has expanded quietly, with a clear emphasis on accumulators and Bet Builders.
The interface is intentionally lightweight, and the new sportsbook works best for existing Lottoland users who want to place the occasional football acca without opening a separate betting account.
Strong sides
- Simple acca-focused betting
- Familiar brand for lottery players
- Low friction, casual use
Where it falls short
- Limited live betting depth
- Not designed for frequent sports bettors
PricedUp.bet
Owner: UK-licensed operator with pricing-first positioning
UK launch: 2025
PricedUp.bet reflects a growing trend in the UK market: lean bookies built around odds transparency, not promotions. The platform strips away unnecessary features and focuses on presenting markets clearly and quickly.
It’s still early-stage, but the intent is obvious — attract bettors who already know what they want to bet on and don’t need constant incentives.
Strong sides
- Clean, fast market navigation
- Pricing-led philosophy
- No promotional clutter
Where it falls short
- Limited feature set
- Still building market depth
Puntit Bet
Owner: Casino-first gambling group
UK launch: 2025
Puntit launched as part of a broader casino platform, with sports betting added to complement its slots and games offering. The new bookmaker is designed for recreational football bettors, focusing on popular leagues and straightforward markets.
It’s not built for high-volume or professional betting, but it works well for casual players who want everything under one roof.
Strong sides
- Simple football coverage
- Easy navigation
- Works well as a secondary bookie
Where it falls short
- Limited advanced bet types
- Lower appeal for sharp bettors
Betnero
Owner: New UK gambling brand (casino + betting brand)
UK launch: 2025
Betnero positions itself as an all-in-one gambling platform, combining casino games and a developing sportsbook. The betting section is still evolving, but the mobile-first design suggests a long-term focus on app users rather than desktop-heavy bettors.
Sports coverage currently prioritises popular events over volume, which fits its target audience of casual players.
Strong sides
- Mobile-first design
- Integrated casino + sportsbook
- Straightforward betting experience
Where it falls short
- Limited sports depth
- Still refining odds competitiveness
Grand Ivy Sports (Coming in 2026)
Owner: New premium sports gambling brand
Expected UK launch: 2026
Grand Ivy Sports is one of the few confirmed upcoming new launches for 2026. Early positioning suggests a more conservative, brand-led approach, with less emphasis on oversized free bet bonuses and more focus on presentation, UX, and mainstream sports. Expect a £30 free bet!
Details are limited until the full launch, but the project reflects a broader industry shift toward quality over scale.
What to watch
- Football and horse racing focus
- Clean, premium UX
- Likely restrained promotional strategy
Brand New Sports Betting Websites Compared
| New Bookmaker | Free Bets | Best For |
|---|---|---|
| Dream Vegas Sports | 100% bonus up to £30 | Football betting, mobile users |
| 247bet | 100% match bonus up to £50 | Confident bettors |
| Lottoland Sports | Bet £10 get £10 | Casual acca players |
| easyBet | Bet £20 get £20 | Experienced, value-driven bettors |
| BestOdds Bookmaker | Varies | Odds-focused users |
| PricedUp.bet | Limited / rotating | Sharp bettors |
| Puntit | Brand-led offers | Casual football fans |
| Betnero | Standard welcome offers | Casino + sports users |
Are new betting sites safe in the UK?
Yes, as long as they’re UKGC licensed and comply with affordability and safer gambling rules.
Do newest sports bet sites offer better bonuses?
Not necessarily. UK regulation now prioritises clarity over size. Currently top offer, according to our research, is “up to £50 on a £20 Deposit/Bet” at 247Bet. The promo is 100% match bonus up to £50 on your first deposit. Bonus funds can be used on a real money sports bet with minimal odds of 3/4 (1.75 decimal) or higher, any sport except virtuals, boosted odds, handicap, & draw no bet markets.
Which new online betting site is best for football?
Dream Vegas Sports and Puntit currently focus most heavily on football markets.