The World Surf League (WSL) will combine with furniture store giant IKEA in an effort to reduce plastic pollution and spread the message of materials conservation.
The Swedish ship will release surf-centric product ranges focused on sustainability and the ability to live on the road, targeting surfers and other water sports enthusiasts.
A statement read:
“With around 70% of its surface covered by oceans, Earth is rightly known as the blue planet. The ocean is also a major producer of the oxygen we breathe, making it a crucial part of our everyday life regardless of where we live. In a new collaboration with World Surf League, IKEA is diving into life around the water, connecting sustainability with an active life and mobile living.
“Through this partnership, IKEA and WSL will team up for a project to raise awareness about the climate challenge and inspire action to reduce plastic pollution in the oceans. IKEA and WSL will also collaborate on a jointly designed surf-centric range of products, using recovered ocean-bound plastic where possible.”
Both IKEA and the WSL have said they’re focused on reducing the amount of plastic in the ocean, and this new initiative is the latest partnership that could help ease the burden on our seas.