Too Good To Go Review: £3.80 M&S Bakery Bags, 1.98m Google Play Reviews and 20 Countries

Too Good To Go is a free app that sells the food shops and cafés have not managed to shift by closing time, bundled into a Surprise Bag at a fraction of the shelf price. It runs in 20 countries, so the same account works in Manchester, Montpellier and Melbourne.

We like it for two reasons that have little to do with feeling virtuous: a £3 bakery bag can cover breakfast and lunch on a travel day, and the pick-up windows lead you into neighbourhood shops you would never have found otherwise. Here is our Too Good To Go review: what a bag really costs, how refunds work, where it falls short and how it compares with Olio and Gander.

Offer detail	What you get
Promo Code	None needed. The app is free and there is no subscription to discount
Welcome offer	No sign-up bonus; every Surprise Bag is already sold at half its value or less
Who qualifies	Anyone of the age of majority where they collect, in one of 20 countries
Key terms	Contents are a surprise; you collect in a set window; refund requests within 30 days
How to claim	Download the app, set your location, reserve a bag and show the app at the till

Too Good To Go at a glance

• Owner: Too Good To Go ApS, Copenhagen, Denmark
• Launched: founded 2015, app live in Denmark in early 2016 and in the UK later that year
• Platforms: iOS, Android (no web ordering)
• Free plan: the app is free; you pay only for the bags you reserve
• Paid from: Surprise Bags from about £3 in the UK; Parcels delivered to your door cost more
• Offline use: no; you need data to reserve and show your order
• Ratings: App Store (UK) 4.9/5 from 659k ratings; Google Play 4.9/5 from 1.98m reviews; Trustpilot 3.7/5 from 116,546 reviews

Our verdict

Too Good To Go delivers on its headline. Supermarket and bakery bags regularly hold two or three times what you pay, and joining costs nothing. The catch: you do not choose the contents, good stores sell out fast, and a small café’s bag can feel thin. Treat it as a lottery with decent odds, not a grocery service.

Pros

• Free to use, with no subscription or booking fee in the UK
• Supermarket and bakery bags often hold £10 or more of food for around £3
• Works in 20 countries on one account, which suits travellers
• Under the current UK terms, payment is only taken at pick-up or the end of the window
• Store ratings help you avoid places that hand over a sad croissant and a banana

Cons

• You cannot choose what is in the bag, which is hard work with allergies or strict diets
• Popular stores sell out quickly, so you need to check at release times
• Shops can cancel your reservation, sometimes late, if they have nothing left
• Contents and value vary a lot from day to day and branch to branch
• Trustpilot reviews are far harsher than the app stores, mostly about small bags

What Too Good To Go does and who it is for

A shop, café or supermarket lists a Surprise Bag of surplus stock at a set price and pick-up time, usually near closing. You reserve, turn up in the window, show your order and leave with food that would otherwise have been binned. Too Good To Go counts more than 200,000 partner businesses and 150 million registered users, from Aldi, Morrisons and Greggs to Pret, GAIL’s and the independent deli round the corner.

It suits students, people cooking for one and anyone happy to be flexible. For travellers it has a few clever uses:

• The late arrival. You land in Copenhagen at 19:30 with a hostel kitchen and a city where a sandwich costs a small fortune. A bakery bag reserved on the train from the airport covers tonight’s supper and tomorrow’s breakfast.
• The road trip. Driving through France with a cool box, you check the app at lunchtime for a supermarket bag near the evening’s campsite. You get the ingredients, they get the empty shelf.
• The rainy day. Plans washed out in Edinburgh, you plot a route between three cafés’ pick-up windows instead.

Is Too Good To Go free? What you pay for

Yes. There is no membership, no subscription and, in the UK, no service fee in the terms. You pay for each bag, VAT included; packaging fees apply only where local rules require them and are shown before you reserve.

What you do not get is choice. Each listing shows a category (bakery, groceries, meals, flowers), a rough idea of contents, the price and the stated value. The rest is revealed when you open the bag.

Too Good To Go prices: what a Surprise Bag costs

The company’s own line for UK users is “half the price or less”, and in practice most bags are priced at about a third of their stated value. Stores set their own prices, so here are real examples from published sources (other currencies are conversions, not local prices):

Bag or product	UK price	US$	€	Stated value
M&S in-store bakery bag	£3.80	$5.06	€4.51	At least £10.20
Greggs bag	£2.95	$3.93	€3.50	£8.95
Morrisons bag	£3.09	$4.12	€3.67	£10
Starbucks bag	£5	$6.66	€5.93	£15
Parcels (delivered surplus from brands)	about £20 to £40, plus about £2 postage	$26.65 to $53.30	€23.73 to €47.47	Varies

The M&S figures come from its September 2026 roll-out across 354 UK and Irish stores. The Greggs, Morrisons and Starbucks prices are one-off examples reported by the consumer site Household Money Saving, so your branch may differ.

The cheapest way to use it. Favourite a few reliable stores, switch on notifications and reserve as soon as bags drop. Supermarket and bakery bags give the best value per pound.

Features that matter: favourites, ratings, Parcels and the small print

Favourites and alerts. Save stores you trust and the app tells you when new bags go live. The best in central London or Bristol go within minutes.

Store ratings. You rate each pick-up and listings show the average. A well-rated store is a far safer bet.

Parcels. Larger boxes of surplus from manufacturers and wholesalers, delivered home: food, household goods, personal care and pet supplies.

When payment is taken. A detail most guides miss: under the current UK terms, the price is reserved when you book and charged at pick-up or at the end of the window. You can cancel in the app until the window closes.

Store cancellations. Shops can generally cancel up to an hour before your window, later if they sell out. You get your money back but no compensation for the wasted trip.

Refunds and allergies. Refund requests go through the app within 30 days of the pick-up window, at the company’s discretion. Allergen information is the shop’s responsibility, so ask at the till.

Privacy and safety

The app needs your location and a payment card. Its App Store privacy label says purchase data and identifiers may be used to track you across other companies’ apps and websites, and that location, contact details and usage data are linked to your account. On Google Play it says data is encrypted in transit and can be deleted on request.

One regulatory decision is on the record. In March 2023 the Danish Data Protection Agency, lead authority under the GDPR, reprimanded Too Good To Go ApS after a user’s deletion requests from 2019 and 2020 went unanswered. The company blamed human error, deleted the account and added safeguards. No fine was issued (source: Danish DPA decision, published by the European Data Protection Board).

What users say about Too Good To Go

Too Good To Go scores 4.9 on the UK App Store (659,000 ratings) and 4.9 on Google Play (about 1.98 million reviews, 50 million+ downloads). Trustpilot is more mixed at 3.7 from 116,546 reviews, 24% of them one-star. When DailyStoke read the complaints, the theme was consistent: small bags and stores that vary wildly.

On the App Store, Dalidah called it “an absolute must-have app that perfectly bridges the gap between sustainability and affordability” (June 2026).

On Trustpilot, Vivienne K from Great Britain was less impressed in October 2026: “Had a very small surprise bag with 2 items…”

Teresa H, also on Trustpilot that month, felt short-changed: “It doesn’t match the price; I was given a couple of slices of bread and two croissants…”

And on Google Play, Ben M put the postcode lottery bluntly in May 2026: “I can’t speak for everyone, but it’s terrible in my area.”

How to get started and how to cancel

Getting started

1. Download Too Good To Go from the App Store or Google Play.
2. Sign up with an email address, Apple or Google account, and allow location or type in a postcode.
3. Browse the map or list, filter by category and pick-up time, and check each store’s rating.
4. Reserve a bag and pay with a card, Apple Pay or Google Pay.
5. Turn up within the window, show your order in the app and swipe to confirm collection. Bring your own bag.

Cancelling an order

1. Open the app, tap the reservation and cancel. Under the UK terms you can do this until the pick-up window ends.
2. Already in the shop? You can still cancel before taking the bag, then report it in the app.
3. There is no subscription to stop. To close your account, use the profile settings or ask support to delete your data.

Too Good To Go vs Olio vs Gander

	Too Good To Go	Olio	Gander
Free plan	Yes, pay per bag	Yes, items are free	Yes
Paid from	Bags from about £3	Optional supporter subscription from £0.99 a month	Free
Best for	Cheap surprise bags from shops and cafés	Free food from neighbours and shop volunteers	Finding yellow-sticker reductions in local shops
Offline	No	No	No
App Store rating (UK)	4.9 (659k)	4.9 (75k)	3.3 (80)

Pick Too Good To Go for the widest choice of shops at a fixed low price, surprises included.

Pick Olio to pay nothing and collect from a neighbour’s doorstep.

Pick Gander to see exactly what is reduced before you walk in. Coverage is patchier, strongest in Northern Ireland, where it started.

Too Good To Go alternatives

• Olio: neighbours and volunteers give away surplus food and household items for free.
• Gander: shows reduced-to-clear items in partner shops before you go.
• Karma: a Swedish app for picking specific surplus items at around half price; Which? found its range limited outside London.
• Yellow stickers: no app at all. Most big supermarkets reduce short-dated food in the last hours before closing.

Too Good To Go FAQs

Is Too Good To Go worth it?
Usually, yes, if you pick well-rated supermarkets and bakeries. Bags priced around £3 often hold £9 to £15 of food. Small cafés are more of a gamble.

How much is a Too Good To Go bag?
Most UK bags cost between about £3 and £5. Stores set their own prices, and the stated value is usually around three times the price.

Is there a Too Good To Go promo code?
No. There is nothing to discount: the app is free, there is no subscription and the bags are already reduced.

Can I cancel a Too Good To Go order and get a refund?
Under the UK terms you can cancel in the app until the end of the pick-up window, and you are only charged at pick-up or when the window ends. If the store cancels, any money taken is refunded.

Does Too Good To Go work abroad?
Yes, in 20 countries including much of western Europe, the US, Canada and Australia. Your account works across them, and the app shows local stores when you change location.

Is Too Good To Go a scam?
No. It is a long-established Danish company with more than 200,000 partner businesses. Complaints are mostly about disappointing bags rather than missing money.

Visit Too Good To Go

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