In less than two years, Smarkets has gone from creating an online sportsbook operation to launching in the Colorado market. Smarkets (SBK sportsbook app) went live in Colorado on Thursday via a soft launch of its product in partnership with Full House Resorts at Bronco Billy’s Casino in Cripple Creek. It was less than a year ago that Smarkets entered into an agreement with Full House Resorts casinos in both Colorado and Indiana.
A different style of sportsbook, Smarkets is a newer version of peer-to-peer trading on sports betting. Their style of sports wagering works in similar fashion to the stock market. Rather than playing via set odds established by a bookmaker, bettors set their own odds and trade against other bettors, similar to how commodities are traded on the stock market floor.
The @sbk sports betting app is launching in Colorado today. (Soft launch).
It's the first state for the bookmaker, which is a part of @Smarkets, a betting exchange in the U.K.
— David Payne Purdum (@DavidPurdum) June 4, 2020
Based in the United Kingdom, Smarkets was founded in 2008. One of the interesting aspects to their site is that players can take the stance that a team is not going to win and bet on that aspect.
For example, let’s say the New England Patriots were playing the Kansas City Chiefs in an NFL game, and you were certain the Patriots weren’t going to win. With a traditional sportsbook, you would play the odds on the Chiefs winning. With Smarkets, a bettor can instead lay odds on the Patriots losing the game. All they need to do is find a market where bettors are willing to go against them and wager on the Patriots emerging as the winner of the game.
“It is our mission to upend this old-fashioned industry,” Smarkets founder and CEO Jason Trost said in a statement.
SBK, the Smarkets sports betting app, launched in August of 2018. All of their software is designed in house. They handled nearly $525 million in wagers on the 2018 World Cup.
Smarkets/SBK Promo Code & Bonus Offers for Colorado and Indiana
No promo code is needed now to claim your SBK sportsbook bonus. You’ll find odds on every sport imaginable at Smarkets/SBK sportsbook app for Colorado and Indiana, and thanks to their unique style, if you don’t, you can create your own betting market for the sport or event of your choosing. Likewise, betting markets are also rich and open to new suggestions. Smarkets thrives on being a customer-driven entity. Their commission on all bets is an industry-low 2%.
Smarkets also offers a unique risk-free first deposit bonus. Make a first deposit of $20 to your account and make a bet. You will be eligible for refunds up to $10 on your wager if it comes up a loser.