Online casino brand PlayStar has gone live with its new loyalty program. Players who sign up with the PlayStar online casino will automatically become a member of the PlayStar Club.
PlayStar launched in New Jersey earlier this year with the goal of challenging the industry by offering a focus on personalization, engagement and customer experience. The company is also planning to go live in Pennsylvania before the end of the year.
A USA-based iGaming operator, last May, PlayStar was signing a four-year agreement with Symplify. The pact is seeing Symplify delivering its new Onpage AI technology in order to enhance PlayStar’s iGaming platform.
The objective of the PlayStar brand is to make the player feel like they are the star of the show. They plan to do this by offering personalization, unique promotions, unrivaled loyalty rewards and superior customer service.
The launch of the loyalty program is the next step in turning this blueprint into a reality.
“We wanted to create a loyalty program which rewarded all of our players and give everyone a taste of the real VIP experience,” PlayStar CMO Jon Bowden said in a statement. “We’ve been working hard to create a mix of rewards, including tailored bonuses, local treats and money can’t buy experiences and we’re looking forward to seeing our players take advantage of these amazing offers”
How PlayStar Loyalty Program Will Work
The PlayStar Club will reward players with goodies, cashback, exclusive rewards and more when they play at playstar.com. PlayStar Club Points are earned through wagering real money on all PlayStar games, except video poker.
Players will earn points every time they play and move up the five loyalty levels to be rewarded with high-end gifts, exclusive promotions, local shopping and dining rewards and money can’t buy experiences.
Depending on a player’s level, benefits include the chance to win up to $500 cash every day on PlayStar’s free-to-play Lotto Deluxe game, weekly cashback, and exclusive games, like Daily Scratch-off, VIP Prize Wheel and more.
On top of that, players can also expect local treats including a $50 Prizeout gift card to redeem at top brands and a monthly Star Rewards voucher to splash out on sporting events, concerts, shows, family activities, top local restaurants, shopping and more. There are also exclusive PlayStar gifts, including branded merchandise such as headphones and backpacks, and luxury gift boxes.
Level 5 is exclusively for VIP players where everything is tailored to them, from exclusive cashback offers and VIP gifts to invitations to events, whatever their pleasure might be. Whether it’s live music, theater or the movies, players can bet that they’ll get the best seats in the house and the full five-star treatment.
