Sports Information Services (SIS) and Bet365 have reached an agreement that will see SIS supplying its esports competitive gaming products to Bet365.
SIS is a leading multi-channel supplier of 24/7 live betting services. Through this deal with Bet365, they have become New Jersey’s first-ever non-tournament esports provider.
The agreement between the world’s biggest sports betting operator and SIS Content Services Inc., the US division of SIS, enables Bet365 Games to roll out the supplier’s market-leading competitive gaming products to bettors in New Jersey, starting with Ebasketball.
“We believe our end-to-end competitive gaming solution provides everything that a sportsbook needs – including the highest levels of integrity, frequent events, and superior margins – and that bettors in New Jersey will respond positively to bet365’s offering, starting with Ebasketball,” Richard Ames, CEO, SIS and President of SIS Content Services, said in a statement.
“We have made good progress to date in the U.S. with SIS Content Services Inc. and this new deal with our long-term partner bet365 is further evidence of our products gaining traction in this key market.”
The Competitive Gaming deal in New Jersey gives bet365 access to the SIS ultra-low (sub-second) latency live streaming, with visible ESIC-trained integrity referees for every game, and live caster commentary. This is supported with on-screen graphics, including unique betting prompts such as form, players stats and results. The highly competitive match-ups take place in the SIS UK-based secure self-contained gaming studios.
Developed specifically for betting, SIS’ H2H Global Gaming League hosts over 150,000 events per year, providing a full end-to-end solution with integrity at its core and proven to deliver superior margins around the clock. This platform will be providing ample opportunity for esports bettors to access wagering opportunities on their favorite games through the Bet365 online site and mobile app.
“The United States is the second largest esports market and fastest-growing sports betting market in the world,” Michele Fischer, Vice President, SIS Content Services, said in a statement. “We are ecstatic to be able to launch SIS’ esports offering in New Jersey, which we see as the first milestone in our strategy.”
