DraftKings Sportsbook launched its first Sports & Social venue on December 1 at Somerset Collection in Troy, Michigan, part of suburban Detroit. Working in partnership with Live! Hospitality & Entertainment, DraftKings Sports & Social offers customers the combination of a high-energy, first-class dining and entertainment experience.
The objective of DraftKings Sports & Social is to create an iconic entertainment and dining destination where sports entertainment and sports betting will come together to create a truly premier experience.
“Our core mission with DraftKings Sports & Social is to ‘raise the sports bar’ and set the new standard for dining and sports entertainment,” Scott Steenrod, COO of Live! Hospitality & Entertainment, said in a statement.
DraftKings Sports & Social is seeking to offer fans an immersive sports entertainment atmosphere that will be the next best game-watching experience outside of a stadium or arena. Highlighted by a state-of-the-art 32-foot LED media wall, game days will feature an electric environment with elements such as emcees and DJs, live fan-cams, competitions and games, and industry-leading audio and visual displays including music and light effects.
Sports bettors and NJ online casino players will be able to enjoy DraftKings’ customer-friendly mobile platforms to place bets using the DraftKings Sportsbook and Casino products along with playing daily fantasy sports from their mobile devices across various sports, including football, basketball, baseball, golf, MMA, soccer, tennis, while watching multiple games live.
The 10,400 square-foot space includes an exclusive DraftKings Lounge that can be utilized for private parties and events, as well as a dog-friendly outdoor patio that will provide an enjoyable setting for al fresco dining, live music, and socializing with family and friends. The venue offers live music and entertainment multiple days a week, as well as a wide variety of social games, such as skeeball, hoops, Beirut, foosball, shufflepuck and arcade games.
DraftKings Sports & Social venues are currently being designed by ICRAVE, an internationally acclaimed award-winning strategy, design, and development firm, and promises to fill a niche by providing an upscale, premier sports and entertainment experience. Additional locations for DraftKings Sports & Social are expected to be announced in the coming months.