DraftKings is getting further into the digital trading card game. The online sports betting and daily fantasy sports giant launched a partnership with the NFLPA to produce Reignmakers Football. The cards were released on December 13 on the DraftKings Marketplace.
Officially licensed by the NFLPA, these limited edition NFTs will be produced by Pixel Vault Inc. They are featuring collaboration to transform select professional football players who are being transformed with a superhero twist using Pixel Vault’s signature intellectual property.
“Pixel Vault is one of the most innovative brands in Web3, and I am thrilled to incorporate their creative artwork into Reignmakers Football,” Matt Kalish, co-founder & President, DraftKings North America, said in a statement. “We believe our customers will be drawn to the limited edition, action-packed character collection and we look forward to debuting the player cards on DraftKings Marketplace.”
The previously-announced agreement between DraftKings and the NFLPA was facilitated by OneTeam Partners, which leads the NFLPA’s video games and trading cards business. The agreement grants DraftKings licensing rights for active players, including the authentic use of name, image and likeness.
“We’re excited to integrate Pixel Vault’s incredible artwork to create a unique set of collectibles for new and existing fans to showcase their fandom and connections to their favorite NFL players,” Terése Whitehead, VP of Consumer Products and Strategy for NFL Players Inc., the marketing and licensing arm of the NFLPA, said in a statement.
Purchasers of one of the limited-edition Pixel Vault packs will unlock access to gated Pixel Vault-themed contests. Reignmakers Football customers can purchase NFTs from the collaboration anywhere in the U.S. and play in Reignmakers Football contests where available.
“Pixel Vault is excited to collaborate with DraftKings and the NFLPA,” Sean Gearin, Founder and CEO of Pixel Vault, said in a statement. “Storytelling takes many forms, and our portrayal represents how fans look to athletes as their everyday heroes. Digital collectibles such as Reignmakers Football player cards connect fans to the sports they love. This is just the beginning of what’s possible when the world of Web3 and sports collide.”
Photo by Leah Hetteberg on Unsplash.