Online sports betting site BetMGM and the Nashville Predators of the NHL have entered into a multi-year agreement that will make BetMGM the official sports betting partner of the Predators.
Nashville Predators President & CEO Sean Henry said, “We are always looking for ways to enhance SMASHVILLE and bring a better experience to the best fans in sports. Integrating an industry leader like BetMGM into our building is a tremendous opportunity and we hope to continue to grow our partnership in the years to come.”
The terms of the agreement will include BetMGM-branded signage throughout Bridgestone Arena and plans to open a branded BetMGM restaurant and bar on the arena’s suite level. BetMGM signage will be featured prominently at Bridgestone Arena, including an on-ice logo and on dasher boards during Predators games.
“The Predators are a tremendous organization with one of the sport’s most passionate fanbases,” BetMGM Chief Revenue Officer Matt Prevost said in a statement. “We look forward to our partnership with the team and the opportunity to elevate Nashville’s gameday experience.”
It’s the second such agreement formed between BetMGM and a Tennessee-based pro sports franchise. In September of 2020, BetMGM signed a similar multi-year pact with the Tennessee Titans of the NFL. At the time, they were making history, forming the first partnership between a pro sports team and an online sports betting site in the Volunteer State.
Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. BetMGM also has agreements to serve as the official sports betting partner of the NHL, NBA and PGA Tour. As well, BetMGM is the official data provider to the NFL.
Earlier this year, BetMGM announced the launch of its NHL-branded casino games including roulette, blackjack, baccarat and the new live Money Wheel game, Dream Catcher. All games are available to players in New Jersey, Pennsylvania and Michigan. Developed in partnership with Evolution, the games feature three-dimensional renderings and animations that deliver an immersive experience. Each game features a unique ‘go live’ button, taking players onto the ice and directly into BetMGM’s live dealer version of the same game.
The BetMGM Ohio and MGM in Massachusetts are live in 2023.
Photo by Nathan Anderson on Unsplash