As they move into the Virginia market, Betfred is solidifying a presence within the state. The British-based online sports betting site is entering into a multi-year partnership with Loudoun United FC of the USL. The agreement will make Betfred the team’s official sports betting partner.
The Betfred Sportsbook mobile betting product will be formally launched in Virginia in early 2023. In addition to helping to pave the way for a Betfred Sportsbook mobile launch in Virginia, Betfred will also be the back-of-jersey sponsor for the Red-and-White home and away kits beginning with the 2023 USL championship season, with additional brand integrations planned as the season nears. Loudoun United FC (LUFC) is the direct affiliate of MLS club D.C. United.
“Betfred has a long history of successful sponsorships of soccer clubs in the UK, and we couldn’t be more excited to enter into our first partnership in the US with Loudoun United,” Bryan Bennett, COO of Betfred USA Sports, said in a statement. “The club has built a solid foundation over the last four years, and we look forward to a long partnership to build the Loudoun United fanbase and Betfred Sportsbook in Virginia over the coming years.”
Betfred USA Sports is the wholly owned US subsidiary of Betfred Group, a UK-based bookmaker that owns and operates over 1,400 betting shops in the UK with over 50 years of experience. Betfred Group was founded by brothers Fred and Peter Done in 1967. The Las Vegas-based Betfred USA was established in 2019.
Betfred is currently operating in eight states including Virginia. Betfred Sports is also currently licensed in Iowa, Pennsylvania, Colorado, Louisiana, Arizona, Washington, and Maryland, with Nevada and Ohio coming soon pending regulatory approval. Betfred was represented in the partnership negotiations by SCCG Management.
“Our partnership with Betfred enables us to enhance the fan experience and helps provide additional opportunities to engage with our ever-growing Red-and-White community,” Doug Raftery, Loudoun United FC Executive Business Officer, said in a statement. “We look forward to working with Betfred to create a great environment on and off the field for seasons to come.”
Photo by Emilio Garcia on Unsplash.